Who we are:

CU Direct helps credit unions increase loan volume and income, create efficiencies, and grow membership through its automotive, lending and strategic solutions. CU Direct offers an extensive suite of products and services designed to help credit unions advance their lending programs.  Products include CUDL, the nation’s largest vehicle lending network for credit unions; CUDL AutoSMART, a digital auto shopping program; AutoPREMIER, a concierge auto buying service; Lending 360, a complete loan and new account origination platform; Lending Insights, a loan portfolio analytical system; OnSpot Financing, a retail & medical lending portal; Vero, vehicle service programs and identity theft solutions; and Intuvo, marketing automation software. 

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $209 billion in loans. More than 1,000 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership.  From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success.  13,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines.



  • AutoSMART - Comprehensive digital shopping tools provide features such as pre-approved financing, a dealer locator and an inventory of over 2.7 million vehicles.
  • CUDL Complete - A strategic, flexible and cost-effective full–service solution for credit unions wanting to develop or enhance indirect lending services.
  • CUDL - With over 13,000 dealers nationwide, CUDL’s flexible and powerful suite of features empowers your credit union to fund and retain auto loans, increase profitability and membership growth.
  • Intuvo - With the power to significantly boost loan close rates, Intuvo turns single product indirect borrowers into highly engaged, multi-product members.
  • Lending 360 - Lending 360 is a comprehensive loan and new account origination system designed to improve the member experience. Its highly customizable decision engine creates the maximum efficiency for faster decisions, utilizing powerful reporting, seamless origination and underwriting, and simple integration.
  • Lending Insights - Portfolio analytics that evaluate over 300 key individual and market metrics to help credit unions identify loan growth and strategic pricing opportunities.
  • OnSpot Financing - A lending portal that helps credit unions increase loans by working with retail, health care, and other merchant providers.
  • Vehicle Remarketing - CU Direct’s Vehicle Remarketing Solutions provides a national repossession and disposition network with competitive pricing your credit union can afford.

Contact Us:
Mark Klucar, Regional Director
T: 484-866-6656
E: mark.klucar@cudirect.com


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